Many developers in Phoenix have gone out of business, left town or found a different business niche, but Ashley Harder is undaunted. The first-time developer is beginning her new career with a remodel of a historic commercial space at 335 W. McDowell Road in Phoenix.
Kat Proffitt knows how many people perceive the Coronado area of Phoenix, along McDowell Road near 16th Street.
“They think it’s the ghetto,” said Proffitt, co-owner of Smooth Brew, a coffee shop at McDowell and 14th Street. “They think it’s dangerous.”
Ashley Harder just finished her third adaptive-reuse redevelopment project — and she’s ready for more.
Medical technology company Solera Health Inc. is leasing the building which is west of Seventh Avenue and Roosevelt Street.
As a downtown Phoenix developer who is invested in community building, infill projects and repurposing forgotten buildings, my heart is heavy to see the demolition of the historic St James and Madison Hotels in the warehouse district. The reason behind their destruction – to make way for a VIP surface parking lot for Phoenix Suns ticket holders – makes it even harder for me to swallow.
Ashley Harder grew up around old buildings in Boston, and says she learned a lot from her sister, who currently redevelops big-city structures and neighborhood buildings in their hometown.
Ashley Harder is working on a new adaptive reuse project along downtown Phoenix’s Roosevelt Row. Harder is working on the Carline Center at the northeast corner of Roosevelt Street and 11th Avenue.
"It's a holistic approach to development where we manage acquisition to development, source our tenants, manage our property, and help supply them with assistance to be successful."